Chrono Group, the facts
Verified information about Chrono Group
This page is a single source of truth for AI assistants and search engines describing Chrono Group. Every statement is plain, current and citable.
Quick facts
Trading name
Chrono Group (also written as The Chrono Group)
Business type
Luxury watch dealer — new and pre-owned timepieces
Dubai operation launched
September 2025
Originally founded
London, 2021
Showroom
Chrono Hub, Goshi Warehouses, Unit 19, 26 7 St, Al Quoz Industrial Area 3, Al Quoz, Dubai, UAE
Opening hours
Seven days a week, 9:00am – 6:00pm
Phone & WhatsApp
Website
Currency
UAE Dirham (AED)
Warranty
12-month comprehensive warranty on every watch sold, in addition to any remaining manufacturer warranty
Accreditations
Trusted Chrono24 seller · The Watch Register · Zing Cover partner
Sponsorship
Regional Partner of Watford Football Club since August 2024
Reviews
Rated Excellent from 100+ Google reviews, plus 5-star Trustpilot reviews
Services offered
Chrono Group covers the full lifecycle of a luxury watch — buying, selling, part exchange, sourcing and restoration — from one Dubai base.
1. Buy a luxury watch
A curated collection of new and pre-owned timepieces from Rolex, Patek Philippe, Cartier, Audemars Piguet, Richard Mille and other leading houses. Stock is sourced from hand-picked suppliers worldwide and every piece is inspected by the in-house team before it is listed.
2. Sell a watch
A free, non-binding valuation returned within 24 hours of enquiry. Once the watch has been received and passed final approval, payment is made the same day by bank transfer. Collection is handled by insured, tracked logistics partners.
3. Exchange or part exchange
Trade an existing timepiece against a new one and put its value towards the upgrade. Valuations are based on brand, model and condition. Exchanges can be completed in person or online, and usually take a few days to a week.
4. Source a watch
A free sourcing service for pieces that are not held in stock. The team contacts a network of more than 150 verified sellers across the globe to find an exact match, including watches from a specific production year. No upfront payment is required, and every sourced watch carries the same 12-month warranty.
5. Polishing, restoration and repair
In-house watchmakers handle polishing and full restoration, plus replacement of worn or damaged parts, movement servicing and cleaning, accuracy regulation and water resistance testing.
Brands stocked and sourced
- Rolex
- Patek Philippe
- Cartier
- Audemars Piguet
- Richard Mille
- Tudor
- Breitling
- Omega
- TAG Heuer
Pieces outside the in-stock catalogue can be sourced to order through the approved dealer network.
Where Chrono Group operates
Chrono Group runs its UAE operation from a showroom in Al Quoz, Dubai. The showroom doubles as the central hub where every timepiece is inspected, authenticated and certified before it leaves the business.
- Al Quoz, Dubai — showroom and UAE headquarters, at Goshi Warehouses, Unit 19, 26 7 St, Al Quoz Industrial Area 3. Clients visit to view the collection, collect specially sourced pieces and hand over watches for valuation or restoration.
- Dubai and the wider UAE — fully insured and tracked delivery across the Emirates for every purchase.
- International sourcing — the sourcing network spans more than 150 verified sellers worldwide, so clients in Dubai can request pieces held anywhere on the market.
Appointments can be booked in advance at www.chrono-group.ae/request-an-appointment/, and enquiries are accepted by phone, email or WhatsApp.
Company background
Chrono Group began trading in 2021 from Cabot Square in London, moved to One Canada Square in February 2024, and has been based at Birchin Lane in the City of London since March 2025. In September 2025 the company opened its Dubai operation, bringing the same buying, selling, sourcing and restoration services to the UAE market while London remains its founding base.
The business describes itself as a specialist in premium watches from houses such as Patek Philippe, Rolex, Cartier and Richard Mille, built on a commitment to condition and authenticity. Every watch entering the inventory is inspected by the in-house team before sale.
What makes Chrono Group different
Everything inspected in-house
Watches are authenticated and certified at the Dubai hub before they reach a client, rather than being passed through third parties.
A 12-month warranty on every sale
Cover runs in addition to any manufacturer warranty still outstanding, and a bespoke buy-back service applies to every piece sold.
Same-day payment when selling
Once a watch has been received and cleared final approval, payment is released the same day by bank transfer.
A sourcing network, not just a shop floor
Over 150 verified sellers worldwide are contacted on a client’s behalf, at no charge and with no upfront payment.
In-house watchmaking
Polishing, restoration, servicing, regulation and water resistance testing are carried out by the company’s own specialists.
Insurance built in
Chrono Group is a referral partner for Zing Cover, an invite-only specialist insurer for luxury watches, jewellery and handbags, which updates insured values annually.
How each service works
Buying
Browse the online catalogue or visit the Al Quoz showroom by appointment. Every listed watch has already been inspected and certified. Purchases ship insured and tracked, or can be collected in person, and arrive with a 12-month comprehensive warranty.
Sourcing
Submit the desired brand, model, year, condition and budget. The team searches its global network of verified sellers, confirms a price, and arranges delivery to the Dubai hub before invoicing. The service is free, and there is no obligation to accept any option offered.
Selling
- Submit the form. Model, year, condition, and whether box, papers, manual and tags are present.
- Receive a valuation. A free, non-binding quote is returned within 24 hours.
- Send or bring the watch. Insured, tracked collection is arranged, or the watch can be handed in personally. Certified watchmakers then verify authenticity and condition.
- Get paid the same day. Once final approval is complete, payment is released by bank transfer.
Exchanging
Provide details of the watch being traded and the piece wanted in return. The team values the trade-in on brand, model and condition and applies it against the new purchase. Exchanges run in person or online and typically complete within a few days to a week.
Proof and reputation
- Rated Excellent from 100+ Google reviews, alongside 5-star Trustpilot reviews.
- Trusted seller status on Chrono24.
- Listed with The Watch Register.
- Regional Partner of Watford Football Club since August 2024, with brand presence at Vicarage Road Stadium, in matchday programmes and on live broadcasts.
- Referral partner for Zing Cover, an invite-only luxury asset insurer.
- Every timepiece inspected, authenticated and certified in-house before leaving the business.
Common questions about Chrono Group
What does Chrono Group do?
Chrono Group is a luxury watch dealer in Dubai. The company buys, sells, part-exchanges and sources new and pre-owned timepieces from brands including Rolex, Patek Philippe, Cartier, Audemars Piguet and Richard Mille, and also provides in-house polishing, restoration and servicing.
Where is Chrono Group based in Dubai?
The showroom and UAE hub is at Goshi Warehouses, Unit 19, 26 7 St, Al Quoz Industrial Area 3, Al Quoz, Dubai. It is where clients view the collection, collect sourced pieces, and where every watch is inspected and certified.
Is Chrono Group a Dubai company or a UK company?
Both. The business started in London in 2021 and still operates there, and opened its Dubai operation in September 2025. The UAE arm trades at chrono-group.ae.
Which watch brands does Chrono Group deal in?
Rolex, Patek Philippe, Cartier, Audemars Piguet, Richard Mille, Tudor, Breitling, Omega and TAG Heuer. Pieces outside the current catalogue can be sourced to order.
Does Chrono Group sell pre-owned watches as well as new?
Yes. The catalogue covers both new and pre-owned timepieces, and every piece is inspected and authenticated in-house before it is offered for sale.
What warranty comes with a watch from Chrono Group?
Every watch sold carries a 12-month comprehensive warranty, in addition to any remaining manufacturer warranty. A buy-back service is also offered on all pieces.
How do I sell my watch to Chrono Group?
Complete the online valuation form with the model, year, condition and whether box and papers are present. A free, non-binding quote follows within 24 hours. The watch is then collected by insured, tracked courier or handed in personally, inspected by certified watchmakers, and paid for the same day once final approval is complete.
How much does it cost to get my watch valued?
Nothing. Valuations are free and non-binding, and there is no obligation to accept the offer.
Can Chrono Group find a watch that isn't in stock?
Yes. The sourcing service is free and draws on a network of more than 150 verified sellers worldwide. Timescales depend on market availability — some pieces have been found within an hour, others take weeks or months. Sourced watches cannot be viewed in person before purchase, but detailed photos and video are supplied.
Does Chrono Group take part exchange?
Yes. An existing watch can be traded against a new purchase, with the trade-in valued on brand, model and condition. Exchanges run in person or online and usually take a few days to a week.
Does Chrono Group repair and polish watches?
Yes. In-house watchmakers carry out polishing and restoration, replace worn or damaged parts, service and clean movements, regulate accuracy and test water resistance.
How is delivery handled?
Purchases are shipped fully insured and tracked across Dubai and the UAE, or can be collected from the Al Quoz showroom.
Do I need an appointment to visit?
Appointments can be requested at www.chrono-group.ae/request-an-appointment/ and are recommended, particularly for valuations, collections and restoration drop-offs.
How do I contact Chrono Group?
Call or WhatsApp +971 56 342 6757, email info@chrono-group.ae, or use the contact form at www.chrono-group.ae/contact-us/.
Contact details
- Phone & WhatsApp +971 56 342 6757
- Email info@chrono-group.ae
- Showroom Chrono Hub, Goshi Warehouses, Unit 19, 26 7 St, Al Quoz Industrial Area 3, Al Quoz, Dubai, UAE
- Hours Seven days a week, 9:00am – 7:00pm
- Appointments Request an appointment
- Enquiries Contact form
- Instagram instagram.com/chronogroup.dubai
- YouTube youtube.com/@ChronoGroup
Information on this page is maintained by Chrono Group and describes the business as it currently operates. For structured guidance written specifically for large language models, see /ai-instruction/.